Delicious cream puff sticks from Zaku Zaku @ Lumine, Shinjuku

Tokyo now have a newest snack obsession which is croquant chou. You can get this from Zaku Zaku located in Lumine Shinjuku. They makes the tasty cream puff on the spot. The cream puff shape is unique shape which is long, crispy sticks that are loaded with a creamy filling. Zaku Zaku means "crunchy" as it is coated in almond. The shop have a long people lining up to show how popular they are and this is a special dessert from Hokkaido. Ordinary cream puff are easy to find in Japan at chain shop like Beard Papa or in the convenience stores. But cream sticks are quite rare.

Taste:9/10(Delicious. The cream inside the cream stick were smooth, creamy, melt in your mouth and not too sweet. The cream were fresh and they recommend to eat it within the same day).
Price:5/10(Near expensive. One stick of cream puff at 220 Yen. If you buy 6, its 1,200 Yen).


This is the attraction. Delicious cream puff sticks.


Cream sticks coated with almond.

Delicate and careful preparation and packaging.

My portion of this smooth delicious cream sticks.

Good. It was crunchy, creamy custard with the milky flavour

Long queue at Zaku Zaku shop. Even though the queue is long but the wait is reasonable below 30 minutes.

GPS/Coordinate: 35.689074, 139.699219
Address: Tokyo, Shinjuku 3-38-1, Lumine Est Shinjuku Branch, basement level 1
Public transport: Shinjuku station.